Alibaba Group Holding Limited
Method and apparatus for generating push notifications

Abstract:

A method for generating one or more push notifications to a user device is described. The method comprises: obtaining history data representing a history of online activities of a user and candidate data representing a set of candidate information; generating, based on the history data and the candidate data, user profile vectors representing a user profile associated with the user and content vectors representing a set of content profiles associated with the set of candidate information; generating, based on a machine learning model trained with a history of online activities, embedding user feature vectors and embedding content feature vectors based on the history data and the candidate data; and providing for transmission information for one or more push notifications including first candidate information of to a user device associated with the user, the first candidate information being determined from the set of candidate information based on the aforementioned vectors.