Alibaba Group Holding Limited
Information pushing

Abstract:

An information pushing method reduces the interference to the user and improves the utilization rate of information resources during the process of the information pushing. For example, the server sends the triggering condition in the form of triggering condition information, and the identification information corresponding to the information to be pushed to the client terminal. The client terminal determines whether to push the information to be pushed to the user based on the terminal information on its own and sends the identification information to the server. Then the server sends the information to be pushed to the client terminal according to the identification information so that the client terminal may push the information to be pushed to the user. Alternatively, the server determines whether to push the information to be pushed to the user according to the terminal information, and sends the information to be pushed to the client terminal so that the client terminal pushes the terminal information to the user.