Alibaba Group Holding Limited
Method and apparatus for providing information associated with media content

Abstract:

Systems and methods are provided for providing information associated with media contents are provided. The method comprises broadcasting a communication address associated with a playing device configured to play the media contents, the broadcasted communication address enables a user terminal device to communicate with the playing device; receiving, from the user terminal device, a request to acquire information associated with the media contents; determining an identifier associated with the information; and transmitting the identifier to the user terminal device. The identifier enables the user terminal device to acquire the information.