BCE Inc.
Methods and computer-readable media for carrying out promotional campaigns

Last updated:

Abstract:

A method and computer-readable medium for carrying out a promotional campaign, comprising: identifying at least one influencer of at least one target of the promotional campaign; identifying at least one indicator of association between the influencer and a brand associated with the promotional campaign; and releasing towards the target a data element derived from the indicator of association.

Status:
Grant
Type:

Utility

Filling date:

19 Dec 2013

Issue date:

30 Aug 2022