Cardlytics, Inc.
System and Methods for Delivering Targeted Marketing Offers to Consumers via Mobile Application and Online Portals

Abstract:

A system and methods for delivering real-time targeted marketing offers ("TMOs") to consumers during a session with an online (web-based) Internet portal, particularly suitable for financial institution portals of financial institutions. An offer management system ("OMS") receives information corresponding to an advertising campaign of an advertiser corresponding to terms of a TMO to be provided to a consumer accessing the financial institution portal, and provides advertising campaign data corresponding to the TMO and to an offer-triggering event ("OTE") to an offer placement system ("OPS"). An OPS receives the advertising campaign data, determines the occurrence of the OTE by a consumer during an online session with the financial institution portal, and delivers information corresponding to the TMO to the consumer. In response to the OTE, such as display of a list of transactions, the predetermined TMO is delivered to the consumer during the online session.