Criteo S.A.
Programmatic generation of graphical display source code for a computerized graphical advertisement display

Abstract:

A computer receives a request for graphical display source code for a computerized graphical advertisement display. The computer retrieves one or more seed layout descriptions, each seed layout description specifying associated constrained layout characteristics, and generates candidate layout descriptions based on at least the seed layout descriptions, each candidate layout description specifying associated constrained layout characteristics, where one or more of the candidate layout descriptions are generated by the computer altering one or more associated constrained layout characteristics of a seed layout description. The computer generates layout scores, each layout score associated with a candidate layout description. The computer selects a selected layout description from the candidate layout descriptions based on the layout scores. The computer generates the graphical display source code based on the selected layout description, a size of the computerized graphical advertisement display, and display capabilities of a user device.