CooTek (Cayman) Inc.
Q4 2020 Earnings Call Transcript

Published: 25 Mar 2021

[Operator:]

Good day, and welcome to CooTek's Fourth Quarter and Fiscal Year 2020 Unaudited Financial Results Conference Call. Please note, this event is being recorded. I would now like to turn the conference over to Institutional Capital Advisory. Please go ahead.

[Jessie Jin:]

Thank you, operator. Hello, everyone, and thank you for joining us today. Our earnings release was distributed earlier today and is available on our IR website at ir.cootek.com and on PR Newswire. On the call today from CooTek are Mr. Karl Zhang, Chairman and Chief Technology Officer; and Mr. Robert Cui, Chief Financial Officer. Mr. Zhang will review business operations and company highlights, followed by Mr. Cui, who will discuss financials and guidance. They will both be available to answer your questions during the Q&A Session that follows.

[Karl Zhang:]

Thank you. Thank you everyone for joining our fourth quarter and the full year 2020 earnings call. We are pleased to conclude the year of 2020 with our revenue reaching US$442 million, representing the growth of 148% compared to 2019. Since our IPO in 2018, our annual revenue grew approximately above 80% from US$134 million. We executed our strategic roadmap to expand our content app portfolio and cultivated the global pan-entertainment content ecosystem firmly. While keeping the scale of our scenario-based content apps since our IPO, we successfully developed our online literature and casual game business from scratch, which respectively contributed 38% and 37% to the total revenue in 2020. We are delighted to announce this result and feel very confident on our future growth. Based on our current estimated, we expect 2021 full year revenue will continue to grow steadily.

[Robert Cui:]

Thanks, Karl. Hello, everyone. Thanks again for joining us tonight. As mentioned, our firm strategy of the pan-entertainment content ecosystem has been demonstrated by our robust growth in our user base and revenue in 2020. As our business scale reached a new high on a yearly basis, we are confident that our commitment will further contribute to the continuous enhancement of our product portfolio. I'm going to brief you our fourth quarter and full year of 2020. To start with the fourth quarter, net revenue was US$102.4 million, an increase of 48% from US$69 million during the same period last year. The net revenues are mainly generated from three categories of our content-rich apps. Online literature accounted for approximately 47%, scenario-based content apps accounted for approximately 24% and casual games accounted for approximately 28% of the total net revenue. For online literature business, we are excited to report that our Fengdu Novel delivered solid business growth in the fourth quarter of 2020 with the sequential average revenue per user, ARPU growth, of 22% and revenue growth of 28%, reflecting the upgraded monetization strategy. The average daily use of the company's portfolio products were 27.8 million, an increase of 13% from 24.7 million in December 2019. MAUs of the company's portfolio products were 85.8 million, an increase of 15% from 74.6 million in December 2019. Our gross profit margin was 93.1% compared with 94.4% in the same period last year and 93.6% last quarter. GAAP cost and expenses were about 121.5 million, a decrease of 5% sequentially and up 62% from the same period last year. Non-GAAP cost and expenses were 120 million, a decrease of 5% sequentially and an increase of 60% year-over-year. As a percentage of revenue, non-GAAP cost and expenses accounted for 117%, down from 119% in previous quarter, the decrease in operational expenditures were mainly due to the sales and marketing expenses. Sales and marketing expenses increased by 61% from the same period last year and a decrease of 5% from last quarter. The largest component of these expenses is the user acquisition cost, which is in line with the overall expansion of our content-related business. R&D expenses increased by 14% year-over-year and decreased by 21% sequentially primarily consist of costs associated with technology R&D staff and share-based compensation expenses. We ended the quarter with 759 full time employees, up 37% from last year and up 5% from last quarter. R&D employees represented about 60% of the total employees, the same as last quarter and compared with 63% last year.

[Vicky Wei:]

Good evening, management. Thanks for taking my questions. This is Vicky Wei on behalf of Alicia Yap, and we've got three questions here. So can management comment on latest competition landscape for online reading market? What is the latest market share of Fengdu? And do you have any market share target to achieve? Our second question is what type of content creators are typically on the platform? What are the main differentiation of these content creators versus competitors? And our third question is, what is the company's sales and marketing spend target and overall user acquisition price? Thank you.

[Karl Zhang:]

Thank you, Vicky, for your questions. Let me answer the first two questions and I will hand over to Robert to answer the last question. So in terms of the competitive landscape of free reading market, I separate this question into two regions; the China domestic market and the overseas market. So in China domestic market, Fengdu Novel raised from scratch within two years period and it remains at the number three position of free literature market under the market competition. So now our focus is more on cultivating our unique content ecosystem to build up competition barrier and sustain the long-term growth, so we believe that the competition is long run and the content ecosystem is the core to win the game eventually. As for the overseas market, we are a pioneer of free reading model. So thanks to the strong global content app experience, our long-term goal is to become the number one online literature community in multiple countries. Now let's talk about Fengdu literature platform. So since December 2019, Fengdu literature platform has accumulated over 3,000 signed authors 3,600 original content contract books. So compared to license books the books produced by our signed authors obtained more than 50% of total reading time of Fengdu readers and total revenue. Fengdu literature platform is deemed as diverse in category, so covering 13 major categories of male and female preferred content. So compared to other platform, more than 70% of content's focus are gender specialized stories in urban context and Asian romance. So besides, we are not only focusing on traditional online book formats which are usually long to over 1 million worth, but also cultivating meadowland format stories. So these specialized stories we are bringing our community diverse user base and provides our users different content to enjoy. Thank you.

[Robert Cui:]

Yes. Okay. So for the third question on the sales and marketing spend targets. So as we have seen, we have invested in the customer or user acquisition given we have started to build our online literature and casual games business since the fourth quarter of 2019, and we are encouraged to see we have achieved important milestones with our user base and revenue reaching new highs. But as a result, our sales and marketing expenses as of revenue indeed increased from about 60% in 2018 to 95% in 2020. As a key component of our growth strategy, we have also being committed to optimize the cost and expense structure, targeting and moving forward toward profitability. So there are several important initiatives in relation to this strategy. So first, we have been launching diversified and innovative marketing campaigns to improve the efficiency of the new user acquisition. Second, with the enrichment of our content resource on our online literature platform, we have seen stable improvement of the user retention rates, which can contribute to the marginal reduction of the sales and marketing expenses in relation to the management of the existing users. And at the same time, we are also diversifying the monetization strategy for our online literature products with paid content, e-commerce and IT adaptation, which will support the growth of the ARPU and ROI. And third, we have also been striving to increase the ROI for our casual games products and to diversify the pipeline. Given the casual games business represent higher ARPU and shorter investment return period, the contribution from all the performing products can also help increase the operating efficiency. So with all these efforts, we are convinced that we have steadily implemented this balanced approach of achieving user base and revenue growth, and at the same time, the group level profitability. So to summarize, we forecast a stable reduction of the sales and the marketing expense as of revenue for the percentage in the coming quarters. And on a yearly basis, the sales and the marketing expenses as of revenue is expected to decrease by 10% to 15% in 2021, while keeping the growth momentum of our user base and revenue. And we are confident in delivering this operating leverage. Thank you.

[Vicky Wei:]

Thank you.

[Operator:]

Our next question is from Hunter Diamond from Diamond Equity Research. Go ahead.

[Hunter Diamond:]

Hi. Firstly, congratulations on the strong earnings. So we want to just get an update on your strategy for expanding the overseas market, whatever additional information you can tell us on that approach.

[Karl Zhang:]

Okay. So I'm going to take this question. So yes, we will stick with our mission to empower everyone to enjoy relevant content. In 2021 we will continue to grow our overseas market business with priorities. So we believe global online literature is a tremendous opportunity for us. So by leveraging our AI and the big data technology, we get a chance to improve the efficiency and precision of long reading content production and the distribution process, not only in China domestic market, but overseas market as well. And we were focused on English-speaking countries as the first step to reach this goal. So we will thrive to cultivate local content ecosystem. So cooperating with local content partners and enabling local authors with our AI technology are our priorities. So at the same time, we are expanding our mobile game business to the overseas market as well. So we have already launched nearly 10 mobile games to overseas market and have achieved success for most of them. So we are exploring the synergy between online literature and mobile game business in overseas market. So the strategic goal is to establish a strong synergy to connect online literature and mobile game business just as what we are really realized with Fengdu Novel and mobile games in China domestic market. Thank you.

[Hunter Diamond:]

Great. Thank you for the additional information on the approach. Our next question was obviously global mobile content is experiencing very high growth in 2020, 2021 as well, given COVID-19 stimulated demands for entertainment-based applications. So we wanted to see your expectations on the outlook for the company and the industry in the post-pandemic period. And what measures will CooTek take to maintain the level of growth it's seeing after COVID-19?

[Karl Zhang:]

Yes. So we are optimistic on the long-term growth of global mobile content industry, especially entertainment-based apps in the post-pandemic period. So if we look at the time spend distribution on mobile devices of global users, most of users' time is spent on mobile – entertainment-based apps today. But if we look at the total time spent on mobile devices of global users, we find that the growth rates of total time spent on mobile devices is mixed. So in some developed countries, the growth rates is declining, but in emerging countries, it's increasing significantly. So that is, in developed countries, time spent dividend is disappearing and the apps are competing for users' attention. So that brings the opportunity for companies who focus on cultivating healthy and the quality content ecosystem and improving content distributing efficiency – efficiently and the precision. So we strive to innovate on both AI technology and the business model to cultivate our content ecosystem, grow and monetize our user base effectively and develop our user community. So we believe the measures will drive our continuous growth. Thank you.

[Hunter Diamond:]

Great. No, I appreciate the additional information on the strategy. So again, congratulations on the earnings.

[Karl Zhang:]

Thank you.

[Operator:]

Our next question is from Aaron Ju from Tigress Financial Partners. Go ahead.

[Aaron Ju:]

Thank you for taking the question. So I have two questions. The first question is regarding the Q1 revenue guidance. So what are the main reasons for these – I would say will be the flattish Q1 revenue guidance? And the second question is regarding the online literature business in China. So how do you see the current trend of the online literature business in China? And what is the total addressable market for this business in China? Thank you.

[Robert Cui:]

Okay. Yes, thank you. So I will answer the first question and Karl will answer the second question. For the first quarter 2021 guidance is based on our current estimates. Obviously, it's in line with the seasonality in relation to the domestic online advertising market, in particular, in the Chinese market and the relevant monetization strategy upgrade of our portfolio of products, in particular, for the online literature and mobile games business. But as a general reminder, we still or we are committed to further or continuously deliver growth for the full year revenue user base and for the steadily achievement of the profitability for the coming year. So this is based on the current estimates and our internal management plan for – given this quarterly guidance.

[Karl Zhang:]

And yes, in terms of the online literature market in China and the global market, so to us, – we think that the online literature business, especially the free online literature market is new area which has tremendous opportunity for us. So we released the Fengdu Novel in 2019, and in a very short period, we've grown the user base to be over 10 million DAUs. So which means that, we actually benefit from the great potential of the market. And we also believe that the global online literature is the tremendous opportunity for us as well. So because long reading content is a fundamental content need for global users, but the traditional online publication industry cannot meet users' ever evolving needs. So by leveraging our AI and big data technology, we get a chance to improve the efficiency and precision of long reading content production and the distribution process. So for example, we introduced the AI assistant and the big data technology on Fengdu literature platform to establish data feedback loop which enables our signed authors deep understand the performance of their books and help them to consistently improve their art. The same thing happened on our global online literature app for English-speaking countries, especially U.S. So we strive to innovate on both AI technology and the business model to cultivate our content ecosystem, grow and monetize our user base effectively and develop our user community. So we believe that such innovations on both AI technology and the business model will drive continuous growth. So in addition, as I mentioned, we believe online literature is a tremendous opportunity globally. So we will actively expand our user base not only in China, but also overseas market to drive growth.

[Aaron Ju:]

Thank you.

[Operator:]

Our next question is from Steve Silver from Argus. Go ahead.

[Steve Silver:]

Hello, everybody, and congratulations as well on the strong revenue growth in user metrics. Very impressive year. Most of my questions have been answered, but I did have one remaining. You guys mentioned the share buyback status as of December 31. I was just curious if you had any color that you could provide as to your current thinking on accessing the program given the downturn in technology stocks toward the end of the first quarter?

[Robert Cui:]

Yes, okay. Thank you. I will take this question. So as mentioned, as of December 31, 2020, so we have repurchased the US$4.7 million worth of shares. And as a general rule, we will monitor the market and the stock price for evaluating – further the plan and the potential next step. But as always, we have higher priority for the business growth and we'll be founded for delivering the long-term value for our shareholders. So it is really subject to our imminent monitoring of the market and the stock price. And we don't have additional details to be disclosed at current stage.

[Steve Silver:]

Okay, great. Thank you, and congratulations again.

[Karl Zhang:]

Thank you.

[Robert Cui:]

Thank you.

[Operator:]

This concludes our question-and-answer session. I would like to turn the conference back over to Institutional Capital Advisory for closing remarks.

[Jessie Jin:]

Thank you, operator. In closing, on behalf of the entire management team of CooTek, we would like to thank you again for joining this conference call tonight. If you have any further inquiries in the future, please feel free to contact us at [e-mail] or [e-mail]. Thank you.

[Operator:]

The conference has now concluded. Thank you for attending today’s presentation. You may now disconnect.