Citrix Systems, Inc.
Distraction factor used in A/B testing of a web application

Abstract:

A computing system includes a web server to provide first and second variants of a web application for A/B testing, and at least one client computing device operated by at least one user. The at least one client computing device includes a web browser and a camera. The web browser is for accessing the first variant of the web application, and for accessing the second variant of the web application. The camera is to record eye movements of the at least one user when viewing the displayed web page from the first variant of the web application, and to record eye movements of the at least one user when viewing the displayed web page from the second variant of the web application. The web server includes an eye movement analyzer to compare the recorded eye movements of the at least one user to determine a distraction factor.