Sprinklr, Inc.
DYNAMIC CAMPAIGN ANALYTICS VIA HASHTAG DETECTION

Abstract:

An operator enters a name of a company, product, or any other entity into a user interface. A hashtag analytic system then automatically discovers social media campaigns associated with that entity based on hashtag or keyword usage in associated posted messages. The hashtag analytic system may automatically discover the social media accounts for the entity and then scan messages posted on the social media accounts for hashtags. The hashtag analytic system groups together posted messages that include campaign related hashtags and generates analytics for the groups of messages associated with the same campaigns.