Sprinklr, Inc.
CONTENT INSIGHT SYSTEM

Abstract:

An insight system identifies brands, subjects, attributes, and the sentiment conveyed for those attributes. The insight system pairs the attributes with the subjects and brands and generates metrics based on the sentiments associated with the attributes. The insight system may parse product webpages linked to the content for brand identifiers and associate the brand identifiers with the brands. The insight system provides more granular insight into user sentiment for different features associated with the brands.