The Walt Disney Company
Contextually changing guest messaging and experience

Abstract:

Systems and methods for a customized amusement ride experience are disclosed herein. Such a system can include a simulation vehicle that can transit at least one passenger from a starting position to a terminating position of the amusement ride, a memory including a content database and a token database, and a sensor that can receive data identifying at least one token. The system can include a processor that can: receive data from the sensor identifying the at least one token; retrieve ride data from the token database based on the data identifying the at least one token, which ride data identifies an attribute associated with the token; select content for delivery based on the ride data; retrieve the selected content for delivery from the content database; and provide the selected content to the at least one passenger of the simulation vehicle.