The Walt Disney Company
Content promotion using a conversational agent

Abstract:

A content promotion system includes a computing platform having a hardware processor and a system memory storing a conversational agent software code. The hardware processor executes the conversational agent software code to receive user identification data, obtain user profile data including a content consumption history of a user associated with the user identification data, and identify a first predetermined phrase for use in interacting with the user based on the user profile data. In addition, the conversational agent software code initiates a dialog with the user based on the first predetermined phrase, detects a response or non-response to the dialog, updates the user profile data based on the response or non-response, resulting in updated user profile data, identifies a second predetermined phrase for use in interacting with the user based on the updated user profile data, and continues the dialog with the user based on the second predetermined phrase.