The Walt Disney Company
Content aggregation and distribution for real-time and non-real-time production

Abstract:

Systems, methods, and articles of manufacture for content aggregation and distribution for real-time and non-real-time production of video content items may be realized by receiving, at a first device from a second device, an annotated video stream that includes principal material in a principal spectrum (which is in-band for output on a display device) and supplemental material in a supplemental spectrum (which is out-of-band for the display device) and in response to receiving, from the downstream device, an indication that the principal material is of secondary interest and that the supplemental material is of primary interest: repackaging the annotated video stream to include the supplemental material in the principal spectrum via insertion, substitution, or splicing. The content may be repackaged in real-time with linear delivery, and in non-real-time with on-demand delivery, and various entities may add content for later inclusion, and adjust which content is transmitted to downstream entities.