The Walt Disney Company
System and method for real-time generation of segments for a computerized decision system

Abstract:

A system and method for real-time generation of segments for a computerized decision system provides an event segment list to a decision engine. The event segment list is generated based on consumer affinities determined from consumer data and modeled data on that consumer's consumption and geo-location. The consumer affinities are used in a query to obtain current events related to the consumer's affinities. The current events are associated with generic events, which together are included in the event segment list, which is delivered to the decision engine and used to make a decision based on the event segment list and specified decision criteria.