The Walt Disney Company
Systems and methods for facilitating monetizing brand integration within online content

Abstract:

Monetizing brand integration within online content may be facilitated. Parameter values for parameters describing characteristics of online content, access points, and/or producers may be obtained. The user may define search queries specifying parameter values of one or more parameters. In response to the user defined search query, the system may identify online content and/or access points having parameter values that satisfy the user defined search queries. The user may specify tasks for the identified content and/or access points. The user identified tasks may be related to brand integration. The system may effectuate presentation of the user specified tasks to producers that generate a portion of the identified online content and/or access points. Performance of the user specified tasks may be evaluated to determine an outcome. The outcome may include a quantity of a desired result and/or action. The system may distribute compensation to one or more producers based on the outcome.