The Walt Disney Company
Systems and methods for selecting a portion of a content segment to distribute via an online platform

Abstract:

A portion of a content segment to distribute via an online platform may be selected. A retention metric may be obtained. Consumer engagement during the content segment may be quantified. The portion of the content segment to distribute via a second online platform to direct consumers to the content segment on the first online platform may be determined. The system may distribute the portion of the content segment via the second online platform.