The Walt Disney Company
System and method for creating a temporal-based dynamic watermark

Abstract:

Systems and methods for dynamically and automatically generating digital watermarks are provided. Watermark payloads utilized in generating the digital watermarks are altered based upon changing conditions, such as environmental characteristics associated with playback or distribution of media content. Changing conditions may also encompass a change in the distribution/presentation chain of devices associated with the playback or distribution of the media content.