eBay Inc.
Tracking advertisements using a single URL without redirection

Abstract:

Methods, systems, and computer storage media are provided for tracking an advertisement based on the advertisement's context. The tracking, URL, HTTP header, and landing page engines may generate a single URL for both display and tracking of an advertised item, along with HTTP headers, based on an advertisement event. In response to a call of that generated URL and HTTP headers, landing page content that includes embedded middleware may be transmitted. The received URL and HTTP header may be parsed in order to extract parameters. Based on metadata associated with the extracted parameters, the URL and HTTP headers may also be augmented with additional parameters. The augmented URL and HTTP headers may be transmitted to a tracking service. As the user continues to interact with the landing page content, the embedded middleware may transmit additional URLs and HTTP headers to be augmented before transmission to the tracking service.