Ford Motor Company
PROXIMITY-BASED SHARED TRANSPORTATION RESERVATIONS

Abstract:

Various approaches allow for shared transportation reservations and related actions to be made based on a user's proximity to a shared transportation station. Data is received concerning the user's computing device, such as a vehicle, a mobile device, an internet-connected device, or a cellular network-connected device. Approaches can use a variety of data formats, including image data, location coordinates, or wirelessly-transmitted data. Based on such data and a criterion such as a threshold proximity to the station, the user's account status is determined and access to same authorized. Via the account, numerous actions may be taken, including automatically triggering a transport mode reservation or return, prompting the user to reserve or return the shared transportation, or debiting the user per a fee associated with the transportation reservation. Further, neural network techniques may be applied to train a model for generating related recommendations.