Groupon, Inc.
METHOD AND SYSTEM FOR DETERMINING USER PROFILE DATA FOR PROMOTION AND MARKETING SERVICE USING MOBILE APPLICATION PROGRAM INFORMATION

Abstract:

Embodiments are provided that parse data characteristics of programmatically determined installed applications to facilitate updating of renderable interface data to one or more user interface(s) on a computing device. Such data characteristics include application characteristics parsed from application installation data representing a plurality of applications installed to the computing device. The application characteristics are utilized to generate profile characteristic(s) for a user profile associated with the computing device, and the user interface data is updated accordingly based on the profile characteristic(s). Profile characteristic(s) may be generated from any subset of the determined application characteristic(s), including a single application characteristic, a plurality of application characteristics for a single application, or a plurality of application characteristics corresponding to a plurality of applications.