Groupon, Inc.
DYNAMIC CUSTOMIZED ELECTRONIC MESSAGE CONTENT GENERATION

Abstract:

Discussed herein are dynamically generated, customized electronic messages based on, for example, data representing attributes of an electronic message to be generated for an intended recipient; and, in response to receiving the data, sending custom content triggering data based on the attributes, where the custom content triggering data represent at least a dynamic portion of customized content to be added subsequently into the electronic message while the electronic message is rendered for display to the intended recipient; generating the electronic message content, which includes the custom content triggering data; and sending the electronic message to the intended recipient; and, in response to receiving the custom content triggering data, determining attributes of the electronic message based on the custom content triggering data; and generating the dynamic portion of customized content based on the electronic message attributes.