Groupon, Inc.
ITERATIVE PROCESS FOR INTELLIGENTLY MODELING A DIVERSE PORTFOLIO OF AVAILABLE CONTENT

Abstract:

Various methods are provided for intelligently modeling a diverse promotion portfolio. One example method may comprise utilizing an analytical model to intelligently generate a proposed promotion portfolio of available promotions by performing an iterative process in which a determination is made as to whether the proposed promotion portfolio that is generated projects a predicted revenue that at least meets the target revenue over the predefined period of time for the geographic area, in an instance in which the determined proposed promotion portfolio value fails to meet the target revenue over the predefined period of time for the geographic area, repeating the iterative process and altering the weighting values, in an instance in which the determined proposed promotion portfolio value at least meets the target revenue over the predefined period of time for the geographic area, ending iterative process, and generating the inventory of promotions in accordance with the proposed promotion portfolio.