Groupon, Inc.
System and apparatus for self-forming ad-hoc group promotions

Abstract:

A method, apparatus, and computer program product are disclosed for automatically generating group promotions. An example apparatus includes context collection circuitry configured to collect contextual data, and group identification circuitry configured to identify an ad-hoc group of consumer devices based on the collected contextual data. The example apparatus further includes a processor configured to determine a group intention associated with the ad-hoc group of consumer devices, and communications circuitry configured to broadcast a group promotion request based on the ad-hoc group of consumer devices and the group intention.