Groupon, Inc.
Method, apparatus, and computer program product for facilitating the activation of promotions using short codes

Abstract:

Systems, methods, apparatus, and computer program products are provided for facilitating immediate activation of a promotion. One example embodiment may include an apparatus for facilitating immediate activation of a promotion, the apparatus comprising registration circuitry configured to receive promotion component information, the promotion component information comprising one or more products or services and a price, generate a promotion comprising the promotion component information, and assign promotion identification information to the promotion; and activation circuitry configured to receive information provided in a text message, the text message comprising at least the promotion identification information, a command, the text message addressed to a short code, the command indicative of an instruction to perform with regard to the promotion identified by the promotion identification information.