Groupon, Inc.
NON-PROMOTION CONTENT DETERMINATON SYSTEM

Abstract:

Systems and methods are presented for determining non-promotion content to include in an electronic promotion correspondence sent to a consumer. A promotion program offering system may access a set of promotions generated for a target consumer and determine the effect of presenting non-promotion content with one or more of the promotions. The promotion program offering system may determine selected promotions and/or non-promotion content to include in the electronic promotion correspondence according to any number of criteria, e.g., to maximize the probability the target consumer purchases one or more promotions in the electronic promotion correspondence.