Groupon, Inc.
Systems, Apparatus, And Methods for updating a webpage based on data communications indicating user-defined values

Abstract:

Systems, apparatus, and methods for updating a webpage to provide prepurchase promotions to consumers are discussed herein. A prepurchase promotion may refer to preliminary promotional mechanism that may be accepted but is not an actual (e.g., redeemable) promotion until subsequent to merchant approval of one or more promotion parameters. An example apparatus may include circuitry configured to: generate a bid acceptance table; provide a prepurchase impression of a prepurchase promotion to a consumer device; receive bid data from the consumer device indicating an initial consumer-defined accepted value; transmit a bid acceptance likelihood value corresponding to the initial consumer-defined accepted value; receive an updated consumer-defined accepted value and update the merchant webpage to include the prepurchase impression in response to determining that the updated consumer-defined accepted value satisfies the internal minimum accepted value.