Groupon, Inc.
Apparatuses, methods, and computer program products for application triggered non-execution installation state detection and application launching

Abstract:

Embodiments are provided that facilitate launching of particular application program(s) determined as associated with an installed state on a mobile computing device without causing execution of such application program(s) or otherwise negatively impacting the performance of such application program(s). Example embodiments of the present disclosure are configured to, via a promotion application executed on a mobile computing device: receive user input selecting a first impression associated with a separate application program comprising a first additional application program separate from the promotion application program; programmatically initiate detection of an installation state associated with the separate application program; determine the installation state indicates the separate application program is installed; and in response to determining the installation state indicates the separate application program is installed, automatically initiate launch of the separate application program on the mobile computing device to cause rendering of determined information corresponding to the first impression.