Groupon, Inc.
SYSTEM FOR PROVIDING A SERVICE TO VENUES WHERE PEOPLE PERFORM TRANSACTIONS

Abstract:

A system and method for providing a service to promoters, including venues and advertising sponsors, who wish to provide promotions. The service includes making promoter promotions accessible by the mobile phones of members associated with an organization. Typically a promotion and member are matched based on the member's geographical position, which may be reported by the member or determined automatically during a transaction, a promotion redemption, or by a position sensor in their mobile phone. A promotion and member are optionally matched by the member's traits and behaviors. In addition to accessing promotions, members have mobile access to real-time information about the venues, such as the demographics of venue attendees and media posted by attendees concerning venue characteristics. Using the system, venues can determine who is shopping nearby and can send promotions to their phones, and members can know before going which venues have promotions and their preferred attendee demographic.