Groupon, Inc.
METHOD AND APPARATUS USING CONTEXT TO DETERMINE CONSUMER DEALS

Abstract:

Provided herein are a method and apparatus configured to determine one or more consumer deals to present to a consumer. The method and apparatus may include receiving contextual data; accessing one or more databases containing consumer deals; determining a context under which to present a consumer deal to a consumer, the determined context selected from a plurality of contexts; selecting a set of workflow rules under which to determine the consumer deal to present to the consumer; analyzing the plurality of consumer deals based at least in part on the selected set of workflow rules; determining a selected consumer deal to present to the consumer; generating an electronic correspondence comprising the selected consumer deal; and transmitting the electronic correspondence to the consumer device for presenting the selected consumer deal to the consumer.