Groupon, Inc.
METHOD AND APPARATUS FOR PROMOTION TEMPLATE GENERATION

Abstract:

Provided herein is an apparatus configured to programmatically generate promotion templates. The apparatus may be configured to access one or more databases comprising a corpus of historical promotion data; analyze the corpus of historical promotion data such that each of one or more previously generated promotions is respectively associated with a primary service category; normalize a promotion title for each of the one or more previously generated promotions associated with a selected primary service category; parse the normalized promotion titles to extract at least one promotion parameter term from each of the normalized promotion titles; generate one or more promotion templates for the selected primary service category; and store the one or more promotion templates in association with the selected primary service category.