Groupon, Inc.
METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR PROVIDING A USER PLATFORM FOR A REAL-TIME MARKETPLACE

Abstract:

Methods, apparatuses, and computer program products are provided herein to facilitate negotiation between consumers and merchants for promotions. In one embodiment, a method for generating promotion impressions is provided which includes receiving, via a user interface, a request for a promotion, wherein the request comprises one or more indications of consumer preferences for the promotion and causing transmission of the request to a promotion and marketing service. The method further comprises receiving an impression comprising promotion data for one or more merchants based at least in part on the one or more indications of preferences. The method further comprises receiving, via the user interface, a selection of a promotion to purchase wherein the promotion is selected from the promotion data in the impression. The method further comprises transmitting the selection of the promotion to purchase to the promotion and marketing service. A corresponding apparatus and computer program product are also provided.