Groupon, Inc.
SYSTEMS AND METHODS FOR OPTIMIZING A WEBPAGE BASED ON HISTORICAL AND SEMANTIC OPTIMIZATION OF WEBPAGE DECISION TREE STRUCTURES

Abstract:

Computing systems, computing apparatuses, computing methods, and computer program products are disclosed for optimizing a webpage. An example computing method includes determining a first average number of clicks (ANC) value for a first set of webpage nodes based on first webpage decision tree data and historical usage data. The example computing method further includes generating semantic grouping data for the first set of webpage nodes based on the first webpage decision tree data and webpage node description data. The example computing method further includes determining a second ANC value based on the first set of webpage nodes. The example computing method further includes generating, based on the second ANC value and the semantic grouping data, second webpage decision tree data.