Groupon, Inc.
PROMOTION SYSTEM FOR DETERMINING AND CORRECTING FOR INSUFFICIENCY OF PROMOTION DATA

Abstract:

A promotion system for determining a deficiency in promotion data and correcting for the deficiency is disclosed. Issuing offers from a promotion program results in promotion data being generated. The promotion data may be analyzed to determine an acceptance rate of the offers. The promotion system may compare whether the acceptance rate is above a predetermined threshold, but has a confidence level that is less than a confidence rate threshold. In that event, the promotion system may issue additional offers in order to increase the confidence level associated with the acceptance rate by a predetermined amount.