Groupon, Inc.
METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR PROVIDING REAL TIME INCENTIVES

Abstract:

Methods, apparatus and computer program products are provided for providing real time incentives during browsing sessions on a promotional system. The real time incentives may convert browsing consumers to buyers by providing incentives (e.g., discounts) that may be redeemed during the browsing sessions. Qualification constraints may be evaluated using an event handler to determine whether an incentive should be offered. Participation constraints may define terms which should be met for a consumer to redeem the incentive.