Groupon, Inc.
Systems and methods for providing diversified promotional messages

Abstract:

Systems, apparatus, and methods for providing diversified promotions are discussed herein. Some embodiments may include a system including circuitry configured to provide diversified promotions within an impression or other communication including multiple promotions. For example, promotions may be associated with diversity characteristics to determine the diversity of promotional offerings within an impression and/or within a series of impressions over a period of time sent to a targeted consumer. When an impression is determined to lack diversity based on the diversity characteristics of the promotions, the system may be configured to take corrective action such as by replacing at least one promotion with a replacement promotion that provides greater diversity to the impression.