Groupon, Inc.
Method and system for determining user profile data for promotion and marketing service using mobile application program information

Abstract:

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for determining profile data of a user of a promotion application program on a mobile computing device. The method includes receiving, from a promotion application program running on a mobile computing device, an indication of one or more additional application programs installed on the mobile computing device. The method also includes programmatically determining a characteristic of a first application program within the one or more additional application programs, and based on the characteristic of the first application program, programmatically generating a first profile data characteristic of a user of the mobile computing device.