Groupon, Inc.
Apparatus and method for utilizing proximity density mapping to assist relevance determinations

Abstract:

An apparatus, computer program product, and method are disclosed for improving relevance of promotions. An example apparatus includes communications circuitry configured to receive contextual data regarding a consumer device, transmit, to the consumer device, a message indicating terms of a promotion, and receive, from the consumer device, a message requesting purchase of the promotion. The example apparatus further includes design circuitry configured to identify a geographical area for redemption, retrieve a set of promotions related to the geographical area for redemption and to preferential indicators contained within the contextual data regarding the consumer device, determine a proximity density mapping of each promotion within the retrieved set of promotions, and select the promotion from the set of retrieved promotions based on a comparison of the determined proximity density mapping of the promotion to the proximity density mappings of the other promotions in the set of retrieved promotions.