Groupon, Inc.
Systems, apparatus, and methods for providing promotion newsfeeds

Abstract:

Systems, apparatus, and methods for providing local promotions are discussed herein. Some embodiments may include an apparatus, such as a server or distributed servers, including processing circuitry configured to provide an electronic newsfeed to consumer devices based on tracking consumer device location. For example, the processing circuitry may be connected with merchant devices and consumer devices via a network. The processing circuitry may receive promotion data defining a promotion from the merchant device and may generate an impression of the promotion based on the promotion data. Consumer devices and merchants may be associated for receiving the impression as a feed item to the electronic newsfeed based on various criteria, such as the real-time location of a consumer device relative to merchant locations capable of providing promotion redemption.