Groupon, Inc.
Pre-feature promotion system

Abstract:

A promotion offering system and method is disclosed. The promotion offering system and method selects consumers for a test promotion that has one or more attributes, and is configured to generate test data for multiple consumer groupings. The promotion offering system and method may use the test data in analyzing whether to send a promotion to a consumer. For example, the promotion offering system and method may use one algorithm to generate a list of ranked promotions, and may use the test data in order to adjust the list of ranked promotions (such as replacing a highest ranked promotion with another promotion).