Groupon, Inc.
Systems, apparatus, and methods of providing prepurchase promotions

Abstract:

Systems, apparatus, and methods for providing prepurchase promotions to consumers are discussed herein. A prepurchase promotion may refer to preliminary promotional mechanism that may be accepted but is not an actual (e.g., redeemable) promotion until subsequent to merchant approval of one or more promotion parameters. Some embodiments may provide for an apparatus including circuitry configured to: provide a prepurchase impression of a prepurchase promotion to a consumer device, wherein the prepurchase promotion is associated with one or more promotion parameters including a promotional value; receive bid data from the consumer device indicating a consumer-defined accepted value and consumer acceptance of the one or more promotion parameters at the consumer-defined accepted value; and generate a request to offer a promotion including the one or more promotion parameters at the consumer-defined accepted value for transmission to a merchant associated with the prepurchase promotion.