Groupon, Inc.
Method and system for launching application programs using promotion impressions

Abstract:

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for launching application programs on a mobile computing device. The method includes receiving, at a promotion application program, user input selecting a first impression of a first promotion associated with a first product or service offered by a first merchant. The method includes using the promotion application program to initiate detection of a first application program installed on the mobile computing device, the first application program associated with the first merchant. The method also includes, in response to the user input, using the promotion application program to automatically launch the first application program on the mobile computing device.