Groupon, Inc.
Method and system for offering promotion impressions using application programs

Abstract:

A computer-executable method, a computer system and a non-transitory computer-readable medium are provided for providing impressions of promotions offered by a promotion and marketing service. The method includes providing a computer-executable tool for installation on a first application program. The method also includes, upon installation of the first application program, using the computer-executable tool to programmatically generate an impression of a promotion. The impression of the promotion is generated within a user interface associated with the first application program.