Groupon, Inc.
System, method, and computer program product for calculating an accepted value for a promotion

Abstract:

Provided herein are method, apparatus, and computer program products for facilitating the determination of an ideal discount rate or an ideal accepted value for a promotion based on a plurality of model-based decision trees. The decision trees may be generated based on a set of original data, which may include information from a set of past promotions. The trees may branch into smaller, more homogenous subgroups of the original data until a model is generated for each resulting node of the tree. The plurality of trees may be applied to a current promotion with a set of possible predetermined discount rates in order to determine an ideal discount rate or an ideal accepted value for the promotion.