Groupon, Inc.
Method and system for generating purchase recommendations based on purchase category associations

Abstract:

Embodiments provide a computer-executable method, computer system and non-transitory computer-readable medium for programmatically generating an association among two or more purchase categories based on purchase data of a plurality of consumers. The method includes programmatically accessing, from a dataset via a network device, prior purchase data associated with purchases of a plurality of commercial objects by a plurality of consumers. The method also includes programmatically identifying a plurality of categories associated with the plurality of commercial objects. The method also includes, for each consumer in the plurality of consumers, programmatically generating a total number of purchases by the consumer in each category in the plurality of categories. The method further includes generating, using a processor of a computing device, a category association score between each pair of categories in the plurality of categories by programmatically analyzing similarities among the total numbers of purchases in the plurality of categories for the plurality of consumers.