Groupon, Inc.
Embedded storefront

Abstract:

Various systems, apparatus, computer program products, and methods are provided for purchasing a product or service without disrupting a user experience by leaving a host application. One example method may comprise causing host content to be displayed in the host application, receiving a product content, and causing the product content to be displayed in the host application proximate host content enabling a user utilizing the host application to access information associated with the product content without leaving the host application, wherein the host application is a game application, and wherein the product content is selected based on comparing product scores associated with a plurality of products, wherein the product scores are based at least in part on user information regarding a user progress in the game application.