Groupon, Inc.
Method, apparatus, and computer program product for programmatically updating data for communication to a social network system

Abstract:

Provided herein are systems, methods and computer readable media for programmatically updating budgeting data, target consumer profile data, and promotion component data for communication to a social network system. An example method may include transmitting, via a social network system interface, budgeting data, target consumer profile data, and promotion component data to the social network system, receiving, at a promotion and marketing system, consumer transaction data, consumer redemption data, and consumer-promotion interaction data, determining, via the promotion and marketing system, at least one of updated budgeting data, updated target consumer data, and updated promotion component data based on the consumer transaction data, the consumer redemption data, and the consumer-promotion interaction data, and transmitting, via the social network system interface, the updated budgeting data, the updated target consumer profile data, and the updated promotion component data to the social network system.