Honda Motor Co., Ltd.
Method and system for enriching cross-brand user in interface experiences

Abstract:

A system and method for modifying the appearance of graphical elements in an application ("app") to promote cross-brand synergy for a company is described. In one embodiment, the app displays a top-level banner menu that includes a plurality of selectable icons. Each selectable icon serves as a link to a landing page for a specific product group ("brand") of the company. When the user initially accesses the app, each of the selectable icons appear greyed-out. When a user selects one of the icons in order to navigate to the landing page for the corresponding product group, the app responds by altering the appearance of that icon from a greyscale to a chromatic format. In some cases, the color applied to the icon corresponds to the color associated with the selected brand.