HubSpot, Inc.
Introducing a new message source into an electronic message delivery environment

Abstract:

Provided herein is an electronic message management platform that enables management and execution of electronic message campaigns while appropriately managing challenges presented by spam filters, black lists, and domain blocking technologies, and that includes elements for managing an electronic message campaign based on dynamic conditions, quality measures, engagement factors, and other measures, factors and conditions, including a rate of negative delivery events and a rate of negative engagement events.