HubSpot, Inc.
Quality-based routing of electronic messages

Abstract:

Provided herein is a method of preparing a route for a new message through a plurality of networked nodes in an Internet Protocol-based network including calculating a recipient quality score based on a message engagement event with a past message, applying at least one model to determine a probability of the recipient engaging with the new message, based on at least one of the recipient quality score or the determined probability, determining a quality metric, and selecting the route from among a plurality of quality-specific tranches of available routes based on a prediction of the probability of engagement for the new message by applying a machine learning system to determine which route produces a greater likelihood of engagement for parameters of the new message than other routes. New messages for recipients with a first quality metric are sent using a different route than recipients with a second quality metric.