International Business Machines Corporation
Distributing and updating advertisement

Abstract:

A method, system, and non-transitory computer readable medium for an advertisement distribution system, include calculating an interest for each advertisement of an advertisement group, assigning each advertisement a user engagement value based on the interest, conducting an auction to determine winning advertisements based on advertiser parameters received from a database and the user engagement value of each of the plurality of advertisements, and dynamically populating an unviewed portion of the web page with the advertisement group of the winning advertisements.